{"id":9997,"date":"2014-08-12T18:07:25","date_gmt":"2014-08-12T16:07:25","guid":{"rendered":"https:\/\/alexkei.com\/es\/?p=9997"},"modified":"2014-08-12T18:07:25","modified_gmt":"2014-08-12T16:07:25","slug":"como-programar-remarketing-en-facebook-2-min-de-marketing-ep-13","status":"publish","type":"post","link":"https:\/\/alexkei.com\/es\/como-programar-remarketing-en-facebook-2-min-de-marketing-ep-13\/","title":{"rendered":"\u00bfC\u00f3mo programar Remarketing en Facebook? [2 min. de Marketing. Ep.#13]"},"content":{"rendered":"<p>En el d\u00e9cimo tercer episodio de \u00ab2 minutos de Marketing\u00bb hablo sobre Remarketing (tambi\u00e9n conocido como \u00abretargeting\u00bb). La pregunta la env\u00eda Daniel Acevedo (@danielacevedone) y dice:<\/p>\n<blockquote>\n<h3>\u00bfC\u00f3mo puedo programar Remarketing en Facebook?<\/h3>\n<\/blockquote>\n<p>Aqu\u00ed tienes mi respuesta en v\u00eddeo:<\/p>\n<p style=\"text-align: center;\"><iframe width=\"689\" height=\"388\" frameborder=\"0\" src=\"\/\/www.youtube.com\/embed\/TBgIHPyevTM?rel=0\"><\/iframe><\/p>\n<p><strong>Transcripci\u00f3n del v\u00eddeo:<\/strong><\/p>\n<p>Hola Que tal te habla Alex Kei. Bienvenido a un episodio m\u00e1s de 2 minutos de Marketing donde cada Martes y Viernes respondo a tus consultas.<\/p>\n<p>La pregunta del d\u00eda de hoy nos la env\u00eda Daniel y dice:<\/p>\n<p>C\u00f3mo puedo programar Remarketing en Facebook?<\/p>\n<p>En caso de que no lo sepas, remarketing es una t\u00e9cnica en la que podemos mostrarle anuncios patrocinados personalizados a los visitantes que hayan entrado a nuestro sitio web.<\/p>\n<p>Por ejemplo, si visitas una tienda virtual de, digamos: ropa deportiva, cuando posteriormente entras a Facebook o a muchos otros sitios web, ver\u00e1s publicidad de esa tienda y de sus art\u00edculos deportivos.Eso es Remarketing o tambi\u00e9n conocido como Retargeting.<\/p>\n<p>Daniel: Para poder hacer remarketing en facebook tienes dos opciones: o bien sea a trav\u00e9s de una de las empresas que participan en el Facebook Exchange, como Adroll o Perfect Audience o a trav\u00e9s de Facebook directamente usando los p\u00fablicos personalizados de Facebook Ads.<\/p>\n<p>En cualquiera de los casos, deber\u00e1s colocar en tu sitio web un c\u00f3digo que rastrear\u00e1 a tus visitantes y les insertar\u00e1 una cookie de seguimiento de manera que cuando ellos entren a facebook, ver\u00e1n tus anuncios publicitarios.<\/p>\n<p>Cuando crees el anuncio, le deber\u00e1s decir a Facebook o adroll o a Perfect Audience, cu\u00e1l es el grupo de usuarios que quieres atacar, luego configuras tus anuncios, bien sea en texto o a trav\u00e9s de banners y tan pronto los aprueben estas plataformas, tus visitantes empezar\u00e1n a ver tus anuncios.<\/p>\n<p>Remarketing es una t\u00e9cnica sumamente efectiva para rescatar ventas perdidas y tambi\u00e9n, para aumentar el posicionamiento de marca delante de tu p\u00fablico a trav\u00e9s de constante exposici\u00f3n.<\/p>\n<p>Nos vemos cada Martes y Viernes en este programa de 2 minutos de Marketing. Te ha hablado Alex Kei, Un saludo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el d\u00e9cimo tercer episodio de \u00ab2 minutos de Marketing\u00bb hablo sobre Remarketing (tambi\u00e9n conocido como \u00abretargeting\u00bb). La pregunta la env\u00eda Daniel Acevedo (@danielacevedone) y dice: \u00bfC\u00f3mo puedo programar Remarketing en Facebook? Aqu\u00ed tienes mi respuesta en v\u00eddeo: Transcripci\u00f3n del v\u00eddeo: Hola Que tal te&#8230;<\/p>\n","protected":false},"author":2,"featured_media":9999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-9997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2-minutos-de-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo programar Remarketing en Facebook?<\/title>\n<meta name=\"description\" content=\"Para poder hacer remarketing en facebook tienes dos opciones: o bien sea a trav\u00e9s de una de las empresas que participan en el Facebook Exchange, como...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexkei.com\/es\/como-programar-remarketing-en-facebook-2-min-de-marketing-ep-13\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo programar Remarketing en Facebook?\" \/>\n<meta property=\"og:description\" content=\"Para poder hacer remarketing en facebook tienes dos opciones: o bien sea a trav\u00e9s de una de las empresas que participan en el Facebook Exchange, como...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alexkei.com\/es\/como-programar-remarketing-en-facebook-2-min-de-marketing-ep-13\/\" \/>\n<meta property=\"og:site_name\" content=\"Alejandro (Alex) Kei: Presentador, Autor y Conferencista Internacional\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AlexKei\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-12T16:07:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alexkei.com\/es\/wp-content\/uploads\/2014\/08\/featured-image-blog-tamanho-real2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"689\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex Kei\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Kei\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alexkei.com\\\/es\\\/como-programar-remarketing-en-facebook-2-min-de-marketing-ep-13\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alexkei.com\\\/es\\\/como-programar-remarketing-en-facebook-2-min-de-marketing-ep-13\\\/\"},\"author\":{\"name\":\"Alex Kei\",\"@id\":\"https:\\\/\\\/alexkei.com\\\/es\\\/#\\\/schema\\\/person\\\/a8e28b757a522ecee23471469ee29554\"},\"headline\":\"\u00bfC\u00f3mo programar Remarketing en Facebook? 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