{"id":9900,"date":"2014-07-11T20:15:32","date_gmt":"2014-07-11T18:15:32","guid":{"rendered":"https:\/\/alexkei.com\/es\/?p=9900"},"modified":"2014-07-11T20:18:48","modified_gmt":"2014-07-11T18:18:48","slug":"sabes-lo-que-debe-tener-tu-pagina-de-inicio-2-min-de-marketing-ep-4","status":"publish","type":"post","link":"https:\/\/alexkei.com\/es\/sabes-lo-que-debe-tener-tu-pagina-de-inicio-2-min-de-marketing-ep-4\/","title":{"rendered":"\u00bfSabes lo qu\u00e9 debe tener tu p\u00e1gina de Inicio? [2 min. De Marketing. Ep.#4]"},"content":{"rendered":"<p>En este\u00a0cuarto\u00a0episodio de \u00ab2 minutos de Marketing\u00bb, hablar\u00e9 sobre \u00a0un aspecto estrat\u00e9gico muchas veces ignorado por empresarios y emprendedores. Alain Le\u00f3n (@alainleonb) nos pregunta:<\/p>\n<blockquote>\n<h3>En la Homepage: informaci\u00f3n y ofertas de productos y servicios o Marketing de contenido?<\/h3>\n<\/blockquote>\n<p>Aqu\u00ed tienes mi respuesta en v\u00eddeo:<\/p>\n<p style=\"text-align: center;\"><iframe width=\"689\" height=\"388\" frameborder=\"0\" src=\"\/\/www.youtube.com\/embed\/4hUVIvfM03g?list=UUnLwCAxoMeHO8L7WkucpAlQ\"><\/iframe><\/p>\n<p><strong>Transcripci\u00f3n del v\u00eddeo:<\/strong><\/p>\n<p>Hola Que tal? te habla Alex Kei. Bienvenido a un episodio m\u00e1s de 2 minutos de Marketing donde cada Martes y Viernes respondo a tus consultas.<\/p>\n<p>La pregunta del d\u00eda de hoy nos la env\u00eda Alain y dice:<\/p>\n<p>En la homepage: Informaci\u00f3n y ofertas de productos y servicios o Marketing de Contenido?<\/p>\n<p>Alain: en tu p\u00e1gina de inicio o homepage, puedes tener lo que quieras, pero tienes que tener claro lo que quieres conseguir y crear tu estrategia en base a ello.<\/p>\n<p>Es mucho m\u00e1s importante que decidas a donde enviar\u00e1s el tr\u00e1fico y colocar all\u00ed la informaci\u00f3n m\u00e1s relevante para que tus clientes decidan comprarte o contratarte.<\/p>\n<p>En las primeras etapas del ciclo de venta, cuando tus clientes a\u00fan no te conocen bien, no te has ganado su confianza y ellos no han decidido a\u00fan elegirte como su mejor opci\u00f3n, debes cautivarlos, debes enamorarlos y lo ideal es que lo hagas con el Marketing de contenidos.<\/p>\n<p>Pero si tu p\u00fablico ya se encuentra en una etapa avanzada del ciclo de venta y ya est\u00e1 listo para decidir si te contrata o no, lo ideal es darle la informaci\u00f3n que necesite para que t\u00fa puedas cerrar la venta.<\/p>\n<p>Eres t\u00fa quien decide a donde enviar el tr\u00e1fico. No es tu p\u00fablico el que decide a cu\u00e1l p\u00e1gina de tu sitio web quiere aterrizar primero.<\/p>\n<p>En conclusi\u00f3n: no es tan importante lo que tengas en tu homepage. Mucho m\u00e1s importante es que lleves de la mano a tus visitantes, para que se expongan al mensaje que t\u00fa sabes que los cautivar\u00e1 para que posteriormente ellos decidan comprarte o contratarte a ti y no a la competencia.<\/p>\n<p>Nos vemos todos los Martes y viernes en este programa de 2 minutos de Marketing. Te ha hablado Alex Kei, Un saludo.<\/p>\n<p><strong>Por favor d\u00e9jame tus comentarios para conocer tu opini\u00f3n y perspectiva en este tema.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En este\u00a0cuarto\u00a0episodio de \u00ab2 minutos de Marketing\u00bb, hablar\u00e9 sobre \u00a0un aspecto estrat\u00e9gico muchas veces ignorado por empresarios y emprendedores. Alain Le\u00f3n (@alainleonb) nos pregunta: En la Homepage: informaci\u00f3n y ofertas de productos y servicios o Marketing de contenido? Aqu\u00ed tienes mi respuesta en v\u00eddeo: Transcripci\u00f3n&#8230;<\/p>\n","protected":false},"author":2,"featured_media":9901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-9900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2-minutos-de-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfSabes lo que debe tener tu p\u00e1gina de Inicio?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexkei.com\/es\/sabes-lo-que-debe-tener-tu-pagina-de-inicio-2-min-de-marketing-ep-4\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfSabes lo que debe tener tu p\u00e1gina de Inicio?\" \/>\n<meta property=\"og:description\" content=\"En este\u00a0cuarto\u00a0episodio de \u00ab2 minutos de Marketing\u00bb, hablar\u00e9 sobre \u00a0un aspecto estrat\u00e9gico muchas veces ignorado por empresarios y emprendedores. 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